An Outdoor Adventure Phone App for Traverse City

Hiking at Sleeping Bear Point


Dear friends and readers,

“Loving Traverse City” now has a new address. (It’s a lot easier to remember, too)  You can reach it easily by going to Or just follow this link.




TRAVERSE CITY, MI – Suppose you want to take a hike in the woods, but you’ve only got an hour of free time and you’re traveling with your elderly mom. Or maybe you’re looking for a beach where you can take your dog, but you don’t want to drive too far to get there.

If you’re visiting Traverse City, help is just a click away. Thanks to a free smart phone app called “Experience 231,” visitors to our town can instantly access information about 300 year-round outdoor experiences – hiking, cycling, snowshoeing, skiing, swimming, paddling and birding — with a user interface that allows them to instantly select one that fits their particular needs and interests.

“You simply tell the app what you want to do and how much time you want to spend, and it takes care of the rest,” says Treenen Sturman of the Grand Traverse Conservation District, one of seven environmental organizations that banded together to produce the application. “There are even accommodations for pet owners and people with disabilities.”

The app will be available in online app stores by May 1 and is scheduled to go active on May 19.

The Traverse City region has a population of 160,000 people and welcomes an estimated 2.5 million visitors each year. And I think it’s fair to say that most of them come here to enjoy the region’s scenic beauty and its many opportunities for outdoor recreation.

In March, Traverse City was listed by the prestigious Fodor’s travel group as one of America’s 10 Best Small Towns, and in 2012 National Geographic named it one of its Top 10 Summer Trips. But most visitors to the region tend to cluster at  a handful of heavily-publicized  trails, swimming areas and other sites — because they simply haven’t been told about the others.

For Sturman and his colleagues, that presented a challenge. They didn’t want to discourage recreational tourism to the area – just to spread it out a little more. The result should be a better experience for the visiting traveler and less wear and tear on recreational assets that are currently being overused.

“We’d like Traverse City to be known worldwide as an absolutely premiere destination for outdoor recreation,” he says. “We want people to come here because there’s a zillion things you can do outdoors, no matter what time of year it is.”

Sturman’s organization and six other land stewardship and local government groups were able to band together, coordinating efforts and pooling resources to gather and organize the massive database that was incorporated into Experience 231 (the number refers to the region’s telephone area code). Volunteers hiked, biked, swam and paddled each site, and the data will be updated four times a year to keep it fresh.

“This is the first app that puts all this kind of information together in one place,” says Jonathan Campbell of Lake Effect Associates, the company that designed Experience 231. “We’ve looked at products from other destinations all over the country, and no one else has anything that comes even close.”

For more information about the Experience 231 smart phone app and other environmental projects in the Traverse City area, go to


About mikelovestc

These days, I’m the media relations guy for the Traverse City Convention & Visitors Bureau, but before that I spent 25 years as a reporter and columnist at the Traverse City Record-Eagle, a job that frequently took me out into the most remote backroads, forests, beaches and islands of the beautiful Grand Traverse Region. My strategy was pretty simple — just drive, paddle, ski or walk until you’re certain you’re lost, and then find somebody to talk to. It was a great job! I never intended to live in Traverse City. I grew up in Grand Rapids, spent four years in the Coast Guard in places like Miami Beach, Monterey and San Francisco, and when I finally graduated from college I took a summer job at the Miami Herald. To my surprise, I discovered I didn’t like the tropics nearly as much as I thought I would — and when the Record-Eagle offered me a job I took it, figuring I’d put in a year or two and head off to someplace like Seattle or Portland. What I discovered very quickly is that this place gets to you in a variety of unexpected ways. The beaches here are as lovely as anyplace else I’ve ever been, the weather is mild all year round — warm enough for swimming in September and cold enough for skiing in December — and just about the time you’re getting tired of one season you get another one every bit as pleasant. The people are laid-back and friendly, the music and arts scene is awesome, and the place still hasn’t gotten so sophisticated that a guy like me feels out of place.
This entry was posted in cycling, fishing, kayaking, nature, Outdoor Sports, skiing, Sleeping Bear, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to An Outdoor Adventure Phone App for Traverse City

  1. Willi H2O says:

    Looks like a great idea for exploration

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